Goal: To produce an app for users to shop in-store and online.

Outcome / Opportunity: With fast fashion continuing to dominate the industry, the opportunity was to design a loyalty program that rewards customers for choosing sustainable brands over fast fashion. Circular Stitch motivates users to invest in high-quality, long-lasting clothing by offering store credit, discounts, and exclusive limited-edition pieces in return for sustainable purchases. This directly supports the 3 R's (reduce, reuse, recycle) all while giving users a sense of community and personal style through their shopping choices.

Skills used: Skills were used through low-fidelity sketch drawings, Adobe Illustrator for final branding design and Figma for high-fidelity prototypes and the final product.

Mobile product: The Circular Stitch app guides users through a simple seamless flow. From login to a home page showcasing loyalty points and available rewards, to a search page for exclusive sustainable brand sales, a digital loyalty card with a scannable barcode, an interactive map showing where the program can be used and a profile page to manage personal details. Bold, playful branding paired with a warm colour palette (Plum, Ice Blue, Coral, Buttermilk, and Denim) creates a cohesive, community-driven shopping experience across every screen.