Goal: To design a warm, approachable brand identity for Social Footprints Disability Services that reflects their mission of compassionate, high-quality NDIS support.

Outcome / Opportunity: Working directly with the client, the opportunity was to create a brand that felt personal and human rather than clinical — reflecting the business's belief that everyone deserves fun, memorable experiences regardless of ability. The primary logo combines a heart shape with a figure raising their arms, using a vibrant gradient (Storm, Ash, Mango Tango, Lime, and Camellia) to convey warmth, inclusivity, and positivity. A secondary horizontal logo was also developed for flexible use across digital and print applications, alongside black, white, and reversed colour variations for different backgrounds. The final identity was applied across business cards and apparel, giving the client a cohesive, ready-to-use brand system.

Skills used: Skills were used through Adobe Illustrator to design the primary and secondary logos, develop the colour palette, and create mockups across business cards and apparel. Typography was carefully selected: Cocogoose Light, to complement the logo's soft, rounded feel while remaining clean and legible across all brand touchpoints.