Original unedited photos
Goal: To produce a creative advertising print for Helga's.
Outcome / Opportunity: With the SMP centred on thinking outside the box, the opportunity was to move away from the computer and create something organic. Using flour, the core ingredient in Helga's bread, as both the medium and the message, this hands-on approach reflects the same care and craftsmanship Helga's bakers bring to every loaf, communicating direct authenticity into the advertisement itself.
Skills used: Skills came from a hands-on approach, stepping away from the computer and creating something in real time. This was then edited in Adobe Photoshop and Illustrator, adjusting colour balance and tone to finalise the ad.
Execution: The words "made with love" are handwritten into a bed of spilled flour, spilling from an overturned jar in the top right corner directed down towards the Helga’s logo sitting in the bottom right of the frame. A warm, sepia-toned finish gives the image a nostalgic and homemade quality, while the flour itself becomes the typography.
Brand: Helga's
Product: Helga's bread range
Target Audience: Young families with children, parents aged 28-40 years old.
SMP: Think outside the box.
Media: Magazine print
Project overview:
